And while streaming has clearly siphoned off part of the audience, particularly for more serious films, what we think of as “summer movies” still have the potential to rake in cash just like the old days. This location houses 9 auditoriums outfitted with the latest digital projection as well as a full-service bar and lounge perfect meeting up before the movie or a nightcap afterwards. Movie” (not to mention last year’s “ Avatar” sequel) to see that theatrical movies, as it were, never really left. Opened in 2007 and remodeled in late 2015, SMG Arlington is located off of I-20 and Merchants Row in Arlington, Texas. Sure, a lot has happened since those golden years of the bustling multiplex – most notably the streaming revolution, not to mention a multi-year pandemic – but studio heads at last week’s CinemaCon (the annual convention where Hollywood shows theater owners what they have in store for the coming year) were quick to thump their chests and say, “Movies are back!”įor proof, one need only look at this year’s billion-dollar-grossing “ Super Mario Bros. the Extra-Terrestrial” from 1982, or “Independence Day” in 1996. Most moviegoers can pinpoint one summer movie – or perhaps, a summer of movies – in their formative years that really and truly cemented their love for going to the cinema, whether it be 1975’s “ Jaws,” “E.T.
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